Armstrong Richardson Distribution Centre

Company Name: Armstrong Richardson

Services Used: Domain Names, Bonded Broadband, Business Phone Lines and Calls, Phone Lines, Phone Numbers

Armstrong Richardson:

Trading since 1925 Armstrong Richardson & Co Limited is a leading agricultural merchant based in Stokesley, North Yorkshire. Traditionally a supplier of farm, animal feeds and fertilizer the group has grown substantially to include six different umbrella brands including Millbry Hill retail stores, Oil NRG, C & C Horse Transport, AR Entertainments and ARC Embroidery. Today Armstrong Richardson is one of the North’s largest suppliers of pet and equestrian feed and accessories.

The Challenge

Armstrong Richardson turned to Odyssey Systems with a vision to streamline its communications. With multiple providers across head office and their retails stores, delivering inconsistent levels of service it wanted a high quality, reliable service; managed under one roof by one service provider.

The head office suffered inadequate levels of bandwidth unable to support the growing number of staff and technology requirements. It needed to incorporate a solution that increased levels of bandwidth which was still cost effective and able to deal with future expansion.

At a shop level, it suffered single points of failure on the broadband line, preventing customer transactions from taking place during down time.  It needed a reliable solution that would cease any downtime to combat customer dissatisfaction and inconvenience.

The Odyssey Solution

With multiple providers supplying different solutions across the group, Odyssey Systems looked at the full telecommunication, maintenance and connectivity needs and offered Armstrong Richardson a single supplier to fulfil all of its requirements.

The bandwidth available at head office simply wasn’t enough to sustain a network of over 130 people. A leased line was discounted by management after weighing up the cost to benefit solution so Odyssey had to find a high bandwidth solution at a reasonable cost. The solution required Odyssey to bond five broadband lines to make a high bandwidth ADSL connection.  This supported its current needs and would allow space for growth in the future.

Failure of existing broadband into the stores was a major problem, without a reliable connection the retail stores couldn’t issue transactions because of broadband failure on the PDQ line. Odyssey installed a second broadband line to each of the stores; this would mean that if the first was to fail then the second broadband line could take over without failure.


After reviewing all of the lines at head office, Odyssey Systems was able to offer significant cost savings across the group. Odyssey has opened up new connectivity allowing for significant growth opportunities, whilst removing the need for multiple suppliers.  Retail stores can now offer a reliable transaction solution to their customers without the fear of intermittent service. Odyssey was also able to provide long-term maintenance on their current Mitel system safeguarding the future of the system and offering a complete telecommunications service.

Customer requirements

  • Redundancy option to stop transaction failure in retail stores
  • Service review, removal of unnecessary and outdated communications technology across the company
  • Increase bandwidth to head office to support increased ADSL usage
  • Mitel maintenance

 Solution components

  • 5 lines of bonded broadband
  • 2 broadband lines into each store
  • Mitel maintenance

Odyssey Systems

Odyssey Systems is the North East’s leading business telecoms provider, delivering communications solutions such as business telephone systems and data connectivity. Operating from its purpose built headquarters in Stockton on Tees it supports major organisations and small to medium enterprises.


With internet use and on-line trade increasing and stores using broadband for PDQ, our current solution was too slow and unreliable. We looked into leased lines and EFM; however these didn't provide a reliable, cost effective solution. Odyssey came in and provided a short-term FOC bonded line solution to demonstrate their recommended service and what speeds it was capable of. After we were happy with the results and more importantly the service provided, second line fail-over was put in all stores, increasing speed and reliability all round. Everything that Odyssey promised they would do, they did, within the time they promised and at the quoted prices.
David Heaviside (IT Manger)